Is Pay Still Number One?

In a departure from surveys that tell us that pay has risen to the top of the employee "what I want" list, comes this story from the UK. According to the online edition of the Globe and Mail, in an article entitled "Workers Want More Flexible Arrangements," we hear the following findings from a study of more than 2,000 people from 32 countries by the Careerinnovation Group in England:

"Almost half said they would be willing to give up some pay to get a more flexible working arrangement"

I wonder if this is simply a manifestation of cultural differences (US and UK workers), or if we're starting to see a return to "work/life balance" issues that had faded from view a few years back.